The company AUTOLINEA SA, an authorized dealer and car repairman for 8 Brands for the region of North Western Greece, wished to create a new way of selling vehicles, in addition to the traditional that it had and at the same time to It used to make New Media and the dynamics of the Internet to promote the company, its services and its specific advantages. Thus, a Brand was created under the central which would have a portal for the projection of used, almost new and new vehicles at special prices.
The purchase of the vehicle in Greece is highly competitive. The challenge was to create a profitable sub-sector for the company and to show an audience that was interested in it. The key point was the type of “almost new” vehicles, a new and dynamic market with vehicles in a factory guarantee a few kilometers at a price much better than obtaining a new vehicle.
On this basis was born the Best of Autolinea, a series of selected vehicles of the company, and in order were carried out the following: 1) design of corporate image, 2) vehicle photography, 3) development of online platform, 4) promotional Actions with view through Google Ads and Facebook ads, 5) remarketing to visitors of the page etc.
The result of the project has so far been communicated with great success in the targeted market, to have sold through the new way of projection of Autolinea vehicles and to develop in a larger range of products and Vehicles within less than one year.