We undertook the redesign of the online image of Hotel Horizon. The aim was to acquire a modern website that combines elegance, speed, accessibility from each device and captures the philosophy of the company. At the same time, the company’s subsequent online advertisement aimed at booking through its platform instead of bookings through the traditional Online Booking Agents was deemed necessary. A very important role would be played, the projection of the comparative advantages of the company because of its location, the structure of texts and information about the company and its services and the ideal design for navigation.
Year
2018
Client
Hotel Horizon
Services
Content strategy
Web Design
Web Development
Photography
Digital Marketing
A study was carried out on the target market, which are travellers looking for three-day hotels away from the noise of the city, families, young couples and mainly foreign visitors to the area. The ideal User Experience was determined through the proper navigation of the use and was designed graphic the User Interface which was transformed into Web design design. Selected the appropriate menu and organized with the company the content of the site mainly in how the comparative advantages of the Hotel Horizon will be imprinted. They made the necessary adjustments for mobile devices and finally all the actions needed for SEO. Then, campaigns were conducted through Google Ads which until today have been heavily impacted so that the company has bookings through its site.
Brand Color Pallette
Beige Gold
Black
Custom designed vectors
3rd Part Scripts & Products
Google Business
Google Search Console
Google Analytics
Google reCaptcha
Google Maps API
Google Ads