Best of Autolinea
Website design & development
Project
In the highly competitive vehicle market in Greece, we faced the challenge of creating a profitable sub-sector and effectively targeting an interested audience. The focal point of our strategy was the enticing category of “nearly new” vehicles—a dynamic market offering low-mileage cars under factory warranty at significantly better prices than new vehicles.
Drawing upon this strategic insight, we introduced “Best of Autolinea,” a carefully curated selection of vehicles that epitomize our brand’s essence.
YEAR
2018
CLIENT
Autolinea A.E.
SERVICES
Content strategy
Web design
Web development
Photography
Digital marketing
Design & tools
- To achieve this, we executed a series of essential steps, placing a strong emphasis on branding:
- Corporate Image Design: We meticulously crafted a compelling corporate image that captures the essence of Autolinea. This design overhaul conveys our brand values, establishes credibility, and differentiates us in the competitive landscape.
- Vehicle Photography: Recognizing the power of visual impact, we enlisted skilled photographers to capture the allure and quality of each vehicle. These high-quality images highlight the pristine condition and unique features of our “nearly new” vehicles, captivating potential customers.
- Development of an Online Platform: We invested in the development of a robust online platform that serves as a captivating digital showcase for our vehicles. This user-friendly platform provides seamless browsing experiences, facilitating engagement and enabling swift decision-making.
- Promotional Actions: To amplify our reach and generate interest, we implemented strategic promotional campaigns utilizing Google Ads and Facebook ads. These targeted initiatives effectively communicate the advantages of Autolinea’s “nearly new” vehicles, ensuring visibility among our desired audience.
- Repetitive Marketing: Recognizing the value of consistent engagement, we implemented a comprehensive repetitive marketing strategy. By nurturing and retargeting page visitors, we maintain a continuous presence, reinforcing our brand message and building lasting relationships.
The project’s outcome has been exceptionally successful thus far. We have effectively communicated with our target market, achieved sales through our innovative approach to promoting Autolinea’s vehicles, and expanded our product range in less than a year.
Through our strategic branding efforts, Autolinea has emerged as a trusted and preferred choice in the market. By combining our expertise in design, precise targeting, and persuasive messaging, we continue to drive growth and solidify our position as a leading player in the industry.
Colors UI
Brand color pallette
primary
#1a4174
#012444
secondary
#39a9dc
#0d2f85
grays
#000000
Iconography UI
Custom designed vectors
Technologies &
Services
3rd part scripts & products
Microsites
Seasonal offers landing pages
