Casa Plus

Ecommerce design & development

Project

Casa Plus is a household goods company with a 15-year history, specializing in electronic
equipment. Its headquarters is located in Ioannina, occupying 1000 square meters. The
company’s goal was to modernize its image and operation by separating itself from its
previous years of existence, moving beyond its previous market limits, and expanding on a
national level. For this reason, it was searching for a partner to assist in its development.
By changing the Casa Plus brand, its image, communication style, and especially its mode of
operation, we transformed it from a small local business into a key player in the nationwide
market.

YEAR

2018

CLIENT
Casa Plus

SERVICES
Brand Strategy
Corporate image redesign
Eshop Design/Development
Search/SEO
Eshop Training
Customer Service Procedures
Social Media Training
Digital Advertising
Marketing Consulting

The challenge

The company’s goals to expand into a larger market placed it in a fully competitive e-business environment with a large number of other companies with a long-standing presence and a high ranking position on Google. At the same time, the image and communication of the company until then was not as modern and above all unified as required by the market environment in order to gain a place in the public’s consciousness. Finally, the business should gradually create its own audience of stable customers away from the permanent need to promote through third parties (eg skroutz)