🎯 DropnRoll Eshop Design Project
DropnRoll, the popular eshop specializing in vaping products with years of experience in the electronic cigarette industry and all reduced-risk products, entrusted us to refresh its online image and reconstruct its eshop with a new design featuring numerous custom options and settings tailored for today’s consumers.
📌 The Challenge:
The main challenge was to visually capture a modern eshop while handling a large number of codes and categories with specificities in what each DropnRoll customer is looking for.
📌 The Approach:
To achieve a suitable design for the eshop, extensive research was conducted on how consumers in this category navigate and make purchases today, taking into account current trends. This determined the structure of visitor navigation, product display, the number of options, and the ability to make multiple selections. Special emphasis was placed on the cleanliness of the eshop, the accurate and detailed presentation of products, and facilitating user navigation to encourage sales.
📌 The Results:
The launch of the eshop in the market was deemed highly successful. The dwell time of each visitor doubled compared to its previous image, the customer base immediately showed familiarity with navigation, and the number of final purchases increased significantly. Ultimately, revenue improved substantially, thanks to the combined product options available with each purchase. As a result, we achieved larger shopping baskets and more satisfied customers.
