We are thrilled to announce a momentous rebranding endeavor that has transformed the renowned Mother Clinic in Ioannina into the Epicurus Clinic, setting new standards for obstetrics and gynecology services in Epirus. With immense joy and honor, our marketing company took on the responsibility of designing and constructing the clinic’s website, along with managing its digital advertising. Throughout the construction process, we prioritized delivering essential information to visitors and crafting a compelling corporate image, starting with the development of the clinic’s new logo. Additionally, our digital advertising efforts involved extensive keyword research and strategic campaign setup, resulting in a remarkable influx of targeted visitors.
🔻The Challenge:
The primary challenge lay in preserving the historical significance of the previous brand, the “Mother” Clinic in Ioannina, while embarking on a transformative journey that embraces a modern and fresh approach to obstetrics and gynecology in Epirus. As the Epicurus Clinic, we combine innovative new services with the longstanding trust we have fostered among the entire population of Epirus. Our goal was to seamlessly merge the essence of the past with the vision of the future.
🔻The Approach:
To create a modern, user-friendly, and visually appealing website that honored the clinic’s rich history, we conducted meticulous research to understand the profound desires of our target audience: women in different stages of their lives, each with unique healthcare needs that a modern clinic should address. During the website construction phase and the setup of digital marketing campaigns on Google, we carefully mapped out these significant desires, ensuring our services aligned with their expectations. Furthermore, in line with our graphic design approach for the logo, we curated a collection of suitable photos to maintain the harmony established by our new visual identity.
🔻The Results:
The Epicurus Clinic has achieved an impressive 97% acceptance rate among our clientele, showcasing the overwhelming positive response to our new image. Moreover, our digital marketing efforts have generated significant resonance across more than 98 crucial keywords related to obstetrics and gynecology in the region. As a result, we have successfully established strong brand awareness online, with testimonials and leads further validating the quality of services provided by the clinic.
We are committed to delivering exceptional healthcare experiences and look forward to serving you. For further information or assistance, please do not hesitate to contact us.
- 97% acceptance of the clinic’s new image,
- Very high resonance in over 98 crucial keywords related to the field of obstetrics and gynecology in the region,
- Strong brand awareness online for the services provided by the clinic (based on testimonials and leads).
