KM Beauty Lounge
Openning Marketing Concept + Digital Campaign
KM Beauty Lounge is a premier beauty center established in 2019 through the fusion of two esteemed hair salons, Sintos Style and Beauty for You. Our primary objective is to bring a comprehensive range of hairdressing and aesthetic services to the city of Ioannina.
MEDUSA took on the responsibility of crafting a cohesive communication concept and executing the online promotion strategy for our brand’s launch. Working hand in hand with esteemed radio producer Nani Pavlidis, we also ensured a strong offline media presence.
Project implementation
Marketing Concept Design.
“Beauty Lives Here”
Following extensive research into KM Beauty Lounge’s brand philosophy, target audience, competitive advantage, and market positioning, a compelling Concept was meticulously developed. This Concept serves as a powerful embodiment of the company’s message to its discerning audience and the unwavering promises it makes.
Beauty is passion. You fight for her.
Beauty is imagination.
You discover yourself in her.
Beauty is joy. It fills you up and lifts you up.
Beauty is life. It is what gives you energy and vitality.
The world is full of tension and hides it. It isolates her. But you know where he is hiding and waiting for you.
Sintos Hair Style and Beauty for you decided to unite their love for beauty and created KM Beauty Lounge. A unique and new space with a range of hairdressing and beauty services make this place synonymous with beauty. Discover the passion, imagination, joy and life that await you at KM Beauty Lounge.
