Mano | Maria Kakaidi

Web design (Awarded Project)

Project Description

Mano, a prominent establishment in the realm of beauty products and services located in the heart of Ioannina, Greece and it is guided by the expertise of Maria Kakaidi. Maria Kakaidi is an professional with a remarkable track record of 25 years in the industry.

To design the digital presence of Mano, MEDUSA was entrusted with the task of crafting a fresh online identity for the business, encompassing the design of a captivating website and its online profile on Facebook and Instagram.

Extensive research was conducted to delve into the brand’s core philosophy, target audience, company style, and market positioning. A comprehensive analysis was carried out to compare the services and distinguishing attributes of the target market with those of the competition, highlighting the competitive advantage of Mano. Emphasis was placed on leveraging compelling visual assets and ensuring the website’s adaptability across diverse devices, while prioritizing a seamless user experience.

By employing intuitive user navigation, the user interface was thoughtfully designed with engaging graphical elements, ultimately translating into an aesthetically appealing web design. Necessary adjustments were implemented to optimize the site’s functionality on mobile devices, with particular attention given to the content area to enhance search engine rankings on Google and improve visibility in relevant searches.

Info

YEAR
2019

CLIENT
Μαρία Κακαϊδή

SERVICES
Content Strategy
UI/UX Strategy
Web Design
Web Development
SEO

Project implementation

Website construction for mano.gr

Research was conducted on the brand’s philosophy, target audience, company style, and
positioning in the market. A study was then conducted on the services and characteristics of
the target market compared to the competition and the comparative advantage of Mano.
Special emphasis was placed on utilizing visual material and the need for flexibility required
by the site on all devices. The ideal user experience was determined through appropriate
user navigation and the user interface was designed graphically, which was then transformed
into a web design. Necessary adjustments were made for mobile devices, and special
attention was given to the content area for the best possible ranking on Google in related
searches.

Design & Tools

Colors UI

Brand color pallette

#AF8F54

elegant gold

#e7dec7

light gold

#333333

dark gray

Iconography UI

Custom designed vectors

Technologies & Services

3rd part scripts & products

Google
Business
Google
Search
Console
Google
Analytics

Results

The Project after submission to the American company Design & Development and Review websites Elementor, developer of projects around the web with a community that lists more than 3,000,000 companies Web Design & Developement was awarded the Top Ten Design Award 2019 at the end of December.

Site of the month

December 2019

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