Marina Kaliamouri
Website design & development
🔻The challenge
Our marketing agency was tasked with elevating the online presence of Marina Kaliampouri Law Firm, a prominent player in the Legal Services sector operating in both Ioannina and Athens. The objective was to create a modern website that accurately reflected the firm’s culture and aesthetics, while maintaining industry standards. It was crucial to avoid a cumbersome design and differentiate from the typical legal firm websites, opting instead for a modern and user-friendly approach adaptable to all devices.
YEAR
2019
CLIENT
Law firm
Marina Kaliamouri
SERVICES
Graphic Design
Content Strategy
UI/UX Strategy
Web design
Web development
Implementation
Extensive research was conducted on the legal industry and analysis of successful online personas from international legal services providers. Additionally, the target audience for the new website was thoroughly analyzed. Surprisingly, it was discovered that the desired image for the company was not the conventional one associated with legal services, but rather aligned with motivational services. To achieve the optimal user experience, careful attention was given to user navigation, leading to the development of a visually appealing user interface that seamlessly translated into an effective web design. Necessary adjustments were made to ensure mobile responsiveness, and comprehensive SEO strategies were implemented to enhance search engine visibility.
95%
The customers review the new online image of the company very positively.
95%
Increase in online visits.
1st page on Google results in 3 first months.
1
Ranking for lawyer
(instead of professional guides)
Design & tools
Colors UI
Brand color pallette
primary
#2C4167
dark blue
secondary
#d8783e
orange
grays
#51B8E1
light blue
Iconography UI
Custom designed vectors
Technologies &
Services
3rd part scripts & products