Mikstiko klidi
Branding, Website and Campaigns
Dynamic entry from the first year
A Dynamic Market Entry Since Inception
Mikstiko klidi, a premier preschool education center, made its grand debut in Ioannina in 2017, boasting state-of-the-art facilities that epitomize the Reggio Emilia education system. In pursuit of establishing itself as a definitive presence within the local sector, the company sought the development of a robust and entirely fresh brand identity that would not only resonate with similar businesses in Ioannina but also lay the groundwork for future franchise opportunities in other cities.
Through the creation of this new brand and the strategic implementation of a targeted communication strategy, we successfully propelled the company to achieve a remarkably dynamic market entry from its very first year of operation. The results were outstanding, with the center filling a remarkable 90% of its available positions well before the commencement of the new school year.
By harnessing the power of a compelling brand and a meticulously crafted communication approach, we enabled The Secret Key to captivate its target audience, generate significant interest, and secure an enviable market position. Our collaborative efforts set the stage for a thriving business venture that continues to inspire and shape the futures of young learners in Ioannina!
YEAR
2019
CLIENT
Mikstiko klidi
SERVICES
Brand naming
Brand communication strategy
Corporate image design
Creation and management of Concept and Promotional Campaign
Website design
Social Media
Advertising Management
Digital Advertising
Search/SEO
Marketing Consulting
🔻The challenge
The business had to overcome a major hurdle, operating for the first year. The Brand would be completely unknown to a market research audience at a given time. Although there were all the specifications for a good entry of the Brand into the market (high staff expertise, innovation and full coverage of all the educational conditions of a modern Preschool Education Center), the business had no established Brand Name to be known as a choice to the public target. Moreover, at the time it could have communicated its entry into the market, it was not yet structurally ready to prepare its potential customers. Finally, the common goal could not be informed about the new Brand even through the structures of the Ministry of Education, in which all the available educational structures were presented to the interested parties.
🔻“Customer First” Campaign.
The key to success
The Brand was not known to the public nor could it support any promotional activity that would “bring parents to the premises with the aim of getting to know the business”. This double obstacle was overcome by creating a promotional campaign around “What do parents really care about in a Preschool Education Center?”. An online questionnaire was created and uploaded to the mistikokleidi.gr site, which included important multiple-choice questions, was easy to fill out and allowed parents to sort themselves what is most important to them. At the end, each participating parent provided contact information (email, mobile phone) and each one was entered into a big draw at the opening of the Center for 1 year’s subscription free of charge. Within 5 days of completing the questionnaire, there was communication with each parent presenting the structure and discussing details of their needs. That way, when it would be time to sign up, the business already had a potential customer base that it could contact immediately.
With this Concept parents learned about the features of the structure in a personalized way, the Brand had contact details and got very important information about the needs of the common target.
