🎯 SIMPAS Rebranding & USA Website Design Project: The Ultimate Success Story.
SIMPAS, a company specializing in aluminum systems and frames, entrusted us with its new identity and crucial promotional efforts to facilitate its expansion into international markets, particularly Europe and the United States. A big thank you and deep appreciation to George Simpas , who navigated a challenging path where success is the tip of the iceberg. We are thrilled to have been part of this project.
📌 The Challenge:
The primary challenge was to give the company the image it deserved as it sought to establish itself in the American market. Our goal was to harness all possible online tools for this purpose.
📌 The Approach:
We implemented a series of actions aimed at presenting the company in the best possible light and leveraging online tools for corporate visibility and networking. The actions included:
✔ Redesigning the corporate identity, starting with the logo.
✔ Revamping the corporate website with a new navigation design.
✔ Organizing the use of all the company’s social media channels.
✔ Establishing a corporate presence on LinkedIn.
✔ Providing training on the optimal use of LinkedIn and professional networking through available tools.
For the logo redesign, we opted for more modern lines and minimalistic elements, achieving a new image that better suited the company’s style. In collaboration with SIMPAS-Live Better’s graphic department, we designed and built a modern website tailored for the American market, incorporating elements from the brand and employing contemporary content management and website construction techniques.
🎯 The Results:
The results were the epitome of a success story. The company showcased its capabilities internationally, emphasizing its quality, the passion of its owner and team, as well as the contributions of its partners and suppliers. With our involvement, it has become a benchmark for export activity across three continents. It has multiplied its business turnover, achieved significant production milestones, and highlighted the Greek entrepreneurial spirit and technological expertise. Numerous businesses in the industry, and beyond, are now trying to emulate its success.
