Tsinavos

reBranding Design Project

Project Description

🎯Successful Collaboration for Tsinavos Brothers’ Rebranding Initiative

We are thrilled to have collaborated with Tsinavos Brothers company on an extensive rebranding project that encompassed a complete logo redesign and the development of promotional materials for the external market. The project involved the following key deliverables:

  1. Logo Redesign: We revamped the company’s logo to reflect a fresh and contemporary aesthetic while preserving its strong brand identity.
  2. Slogan Creation: We crafted a powerful and impactful slogan that embodies the essence of the company’s character and communicates the value it offers to its customers.
  3. Corporate Redesign: We strategically enhanced the overall corporate identity to align with the company’s rich history and prominent position in the wood industry.
  4. Brochure Design: We designed engaging and informative brochures that effectively showcase the company’s products and services to its target audience.
  5. Website Redesign: We undertook the challenge of redesigning the company’s website, which involved over 250 subpages. Our objective was to create an online showroom tool that would not only represent the company’s offerings but also establish a strong online presence.

 

🔻The Challenge:

The primary challenge we faced was to infuse a fresh and modern appeal into a brand that has a significant heritage and strong presence in the wood industry. Simultaneously, we had the task of developing a website with extensive content and functionality, serving as both a showcase and an online platform for the company.

 

🔻Our Approach:

To ensure the successful outcome of the project, we followed a comprehensive approach. We conducted thorough market research and identified the key characteristics of the target audience, as well as the unique aspects that the company aimed to incorporate into its new image. We paid special attention to striking a balance between the company’s traditional values and its outward-focused vision. Furthermore, we emphasized the creation of a compelling slogan that would effectively convey the company’s character and value proposition.

 

🔻The Results:

The rebranding efforts were met with universal acceptance from the company’s existing clientele, generating a strong brand awareness and an immediate positive response from both potential and active customers. The evolution of the company’s brand image continues, with ongoing digital marketing initiatives being implemented to further enhance its market presence.

Please feel free to reach out if you require any further assistance!

Info
YEAR
2021-22
CLIENT
Olga Tsinavou
SERVICES
Logo Design
Corporate ID Design
Brochures Design
Website Design

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