scroll for more

Advertising concept

By granting our company the chance to conceive the advertising concept for the upcoming campaign, you can unlock the full potential it holds. Irrespective of the medium employed, we cultivate the underlying idea that forms the foundation of your message, aiming to deeply resonate with the intended audience.

Branding / Rebranding

The significance of the concept of branding is fundamental to the identity of every business. It is the strategy by which it manages its image with the outside world. It includes: a) its position in the market, b) the perception of the public towards it, c) the organization and management of its image. In summary, it is the way to create, maintain, and evolve our brand correctly.

Within the scope of our Brand Management services, we focus on the following main sectors for brand development:

Every company, according to its specialization, can provide part of the above services or even additional ones (e.g., market research, industrial design, audio branding, brand connectivity programs, etc.), crafting its unique imprint.

Marketing Plan

  • What message does your company want to convey to its audience?
  • What is its comparative advantage over the competition?
  • What is the main product/service you want to promote?
  • How do you want the world to perceive you?

In every project we undertake, these are a series of questions that accompany it, and our range of services always aims to highlight the best aspects of the business and present them to the audience. Furthermore, whatever a company does, there should be a unified philosophy that aligns with the overall marketing strategy. This is the method by which we work. That’s why our services are interconnected with the marketing organization that our clients seek to achieve.

Our team organizes and implements an integrated marketing plan, a process that often distinguishes success from failure in a project.

Digital Marketing

The digital world now offers an abundance of options. We leverage our experience and continuous research to utilize these communication channels with the aim of effectively transmitting your message.

Digital Campaigns (Google Adwords, Email marketing, Facebook marketing, Remarketing)
The campaigns we implement in the digital sector have a plan (beginning, middle, and end). The goal is to maximize the visibility of your advertising message relative to your budget. We offer comprehensive digital advertising solutions that include:

  • Social Media Marketing (campaign design, target group definition, banner creation, account management and monitoring)
  • Search Engine Optimization (SEO) for website ranking
  • Google Adwords Campaigns (Google’s advertising program on the internet where the client’s advertisement appears in a specific position based on certain keywords)
  • Email marketing (design and sending of email newsletters to a list of email accounts to enhance the brand’s visibility)
  • Google Remarketing (displaying the client’s advertisement to users who have visited their website)
  • Facebook Retargeting (displaying the client’s advertisement to Facebook users who have visited their website and performed similar actions)
  • Facebook Ads (organizing and designing advertising campaigns on Facebook with specific targeting based on the audience’s demographic, geographic, and behavioral characteristics)
  • Online Reputation Management (online reputation monitoring, reporting, content creation, etc.)
  • Content Marketing (creation of digital content, including text, videos, and photos, that promotes the business and its offerings)
  • Website development
  • E-commerce development/management/consulting

Hotel Marketing

For the past 14 years, MEDUSA has been working with hotels that aim to immediately increase their sales by providing comprehensive hotel marketing solutions. Specifically, you can benefit from a partnership with us in the following areas:

Online Marketing
Online marketing
has become a catalyst in the communication strategy of a hotel in recent years. At MEDUSA, drawing from our collaboration with various types of tourism businesses, we make your presence felt on the internet through creative solutions, ranging from the strategic communication planning of the hotel to promotion on the online channels that target your audience.

Photography – Video
We have a team of professionals in the multimedia field with extensive experience in the tourism industry, ensuring that our work always presents the best possible image of a hotel. We invite you to explore our projects in hotel photography and videography.

Graphic Design Support
The quality of graphics reflects the quality of the hotel and contributes to overall branding. The importance of graphics in print or online designs cannot be overstated. From designing the central logo of the business to creating promotional materials, we undertake the creation and design of graphics at the desired level (restaurant menus, hotel materials, banners for internet campaigns, etc.).

Medical Marketing

Today, more than ever, there is a need for better management of the professional image of doctors in order to attract a larger or higher-quality audience to their practices. All the technical expertise, experience, and approach of a doctor need to be properly showcased to stand out in the field.

Corporate Image
Designing a proper image is the symbol that characterizes the doctor in communication points.

  • Logo Design
  • Corporate Identity
  • Signage
  • Corporate Stationery
  • Layout design for presentations, conferences
  • Website / Social Media

It is the key point for connecting the doctor with the target audience. By knowing the secrets of success in the realm of social networks, we can organize and guide professionals on how to leverage this powerful medium. We also design the website of the medical practice, showcasing its value and attracting the interested audience.

  • Creation of Facebook, Instagram, TikTok pages, etc.
  • Digital communication management
  • Facebook advertising
  • Organization/guidance of LinkedIn Business profile, etc.

Social Media

Social media platforms (such as Facebook, Instagram, TikTok, etc.) are the trend in communication. These channels are key in establishing an emotional connection between the product and the target audience. With expertise in social media and knowledge of corporate communication in the realm of social networks, MEDUSA offers the following services:

  • Corporate communication strategy
  • Creation of contest concepts and promotional activities
  • Corporate image management
  • Content creation (images, videos)
  • Organization and training of businesses through personalized seminars
  • Competitor analysis
  • Advertising management and organization
  • Training of staff and personnel in corporate communication on social media

Advertising on social media is not a simple matter. At MEDUSA, we undertake the creation of new pages or the management of existing ones, as well as specialized contests with unique concepts.

Create a successful corporate profile on social media by attending personalized seminars organized after expressing your interest. Do you want to harness the power of communication tools for your business tomorrow? Choose a training program or trust the experts for your company’s image.


One-to-One TikTok Training Course

Κάνε το Νο1 Trend των Social Media να δουλεύει για σένα!