{"id":31882,"date":"2026-03-24T16:25:35","date_gmt":"2026-03-24T14:25:35","guid":{"rendered":"https:\/\/medusamarketing.gr\/projects\/alesco\/"},"modified":"2026-03-24T16:25:35","modified_gmt":"2026-03-24T14:25:35","slug":"alesco","status":"publish","type":"projects2","link":"https:\/\/medusamarketing.gr\/en\/projects\/alesco\/","title":{"rendered":"Alesco"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A business operating in the energy sector does not simply sell services. It provides solutions that directly impact operating costs and the daily lives of its customers. However, when its digital presence does not reflect its true expertise, a significant part of the value it has to offer is lost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This was exactly the case with <strong><a href=\"https:\/\/alesco.gr\" rel=\"nofollow noopener\" target=\"_blank\">Alesco<\/a><\/strong>. A company with more than 15 years of experience in Renewable Energy Sources, with projects across Greece, needed a website that would properly present its services and guide users toward the right energy solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The project focused on three main pillars:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/medusamarketing.gr\/ypiresies\/sxediasmos-istoselidas\/\"><strong>Website development<\/strong><\/a><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/alesco.gr\/antlies-thermotitas-alesco\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Custom energy wizard<\/strong><\/a><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/medusamarketing.gr\/ypiresies\/online-diafimisi\/digital-marketing\/\"><span style=\"font-weight: 400;\"><strong>Digital marketing<\/strong> <\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/medusamarketing.gr\/ypiresies\/online-diafimisi\/diaxeirish-social-media\/\"><strong>Social media<\/strong><\/a><\/li>\n<\/ul>\n<h2><b>A Green Energy Company with Strong Expertise<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Alesco was founded in 2010 in Ioannina and operates in comprehensive energy upgrade solutions. With projects in homes, commercial spaces, and industrial facilities across Greece, it has made a meaningful contribution to reducing energy costs for hundreds of clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its experience, partnerships with international groups, and specialized staff were already strong advantages. However, the previous website did not properly communicate the full range of solutions and did not help users understand which option was ideal for their property.<\/span><\/p>\n<h2><b> \ud83c\udf43The Challenge<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The main challenge was to create a website that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clearly presents the company\u2019s energy solutions<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Functions properly across all devices<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Converts visitors into potential customers<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provides practical, personalized recommendations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For this reason, the strategy was based on three pillars:<\/span><\/p>\n<h4><b>1. Website Development<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modern, <a href=\"https:\/\/medusamarketing.gr\/mathe-to-responsive-design-site-soy-arkei-ti-prepei-na-kaneis-gi\/\"><strong>responsive design<\/strong><\/a><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear service structure<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimization for <a href=\"https:\/\/medusamarketing.gr\/seo-ai-pos-na-vgo-sta-apotelesmata-chat-gpt\/\"><strong>SEO<\/strong><\/a><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved user experience<\/span><\/li>\n<\/ul>\n<h4><b>2. Custom Energy Wizard<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interactive functionality within the website<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized energy solution recommendation<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estimated cost savings<\/span><\/li>\n<\/ul>\n<h4><b>3. Digital Marketing &amp; Social Media<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital presence strategy<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content creation<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Ads campaigns<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>\ud83c\udf43 The Approach<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Our approach was based on creating a website that is not simply informative, but functions as a guidance tool for the customer.<\/span><\/p>\n<h4><b>Pillar 1: Website Development<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">We started with the complete redesign of the website.<\/span><\/p>\n<p><b>Strategic design:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New information architecture<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear presentation of services<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear call-to-action elements<\/span><\/li>\n<\/ul>\n<p><b>Responsive design:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile-first approach<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seamless performance on mobile and tablet<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast page loading<\/span><\/li>\n<\/ul>\n<p><b>SEO optimisation:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proper URL structure<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimized metadata<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content hierarchy for better rankings<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The new website now functions as the company\u2019s core digital \u201cbase.\u201d<\/span><\/p>\n<h4><b>Pillar 2: Custom Energy Wizard<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">One of the most important elements of the project was the creation of a <\/span><b>custom energy wizard<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is an interactive feature that guides users step by step so they can find the ideal energy solution for their property.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The user fills in key details such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Property type<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Region<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Square meters<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Year of construction<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Type of terminal units<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Based on this data, the system:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recommends the ideal energy solution<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calculates the estimated savings in money<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provides an immediate, practical picture of the benefit<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In this way, the website is transformed from a simple informational tool into a <\/span><b>practical energy consultant<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><b>Pillar 3: Digital Marketing &amp; Social Media<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">With the new website and the wizard live, we moved forward with the promotion strategy.<\/span><\/p>\n<p><a href=\"https:\/\/medusamarketing.gr\/pos-ta-vinteo-google-my-business-apogeionoyn-tin-epicheirisi-sas\/\"><b>Google Ads:<\/b><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Targeted campaigns<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotion of core services<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attracting high-quality leads<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/medusamarketing.gr\/o-katanalotis-2025-xekinaei-alloy-pos-prepei-na-allaxei-to-marketing-soy\/\"><b>Social media content:<\/b><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creation of informative and educational content<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlighting energy solutions<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengthening the company\u2019s credibility<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The strategy focused on attracting users who are looking for practical energy-saving solutions.<\/span><\/p>\n<h2><b>\ud83c\udf43 The Results<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Alesco\u2019s new digital presence created a clear, professional, and functional image of the company.<\/span><\/p>\n<p><b>Key results:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A modern and professional website<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved user experience across all devices<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An interactive tool that increases visitor engagement<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More targeted leads through the energy wizard<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A solid foundation for further growth through digital marketing<\/span><\/li>\n<\/ul>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Alesco project shows how a website can become something more than a simple presentation of services. With the right strategy, it can function as a tool for guidance, calculation, and conversion of visitors into customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The combination of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">website redesign<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">custom energy wizard<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">created a complete digital experience that serves both the company and the end customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want your website to function as a real sales tool and not simply as an online showcase, the team at <\/span><a href=\"https:\/\/medusamarketing.gr\/\"><b>Medusa Marketing<\/b><\/a><span style=\"font-weight: 400;\"> can help you achieve it.<\/span><\/p>\n","protected":false},"featured_media":31869,"template":"","categories":[81],"class_list":["post-31882","projects2","type-projects2","status-publish","has-post-thumbnail","hentry","categories-featured"],"_links":{"self":[{"href":"https:\/\/medusamarketing.gr\/en\/wp-json\/wp\/v2\/projects2\/31882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medusamarketing.gr\/en\/wp-json\/wp\/v2\/projects2"}],"about":[{"href":"https:\/\/medusamarketing.gr\/en\/wp-json\/wp\/v2\/types\/projects2"}],"version-history":[{"count":0,"href":"https:\/\/medusamarketing.gr\/en\/wp-json\/wp\/v2\/projects2\/31882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medusamarketing.gr\/en\/wp-json\/wp\/v2\/media\/31869"}],"wp:attachment":[{"href":"https:\/\/medusamarketing.gr\/en\/wp-json\/wp\/v2\/media?parent=31882"}],"wp:term":[{"taxonomy":"categories","embeddable":true,"href":"https:\/\/medusamarketing.gr\/en\/wp-json\/wp\/v2\/categories?post=31882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}