The Fall of Tupperware: Lessons in Brand Building and Marketing Development
Tupperware, a Symbol of Innovation and Community. Through the famous “Tupperware parties,” the brand connected millions with its products and became a timeless symbol of social interaction and innovation. However, as consumer habits evolved, Tupperware remained stagnant, relying on outdated sales practices that lost their appeal. Stagnation and Financial Challenges for Tupperware In 2024, Tupperware […]
