Petrodomiki is one of the leading suppliers of natural stones in Greece, with a strong market presence and export activity. With 15,000 sq.m. of privately-owned facilities, extensive exhibition spaces, and a well-established distribution network, the company is committed to providing high-quality products and services.
The need for a cohesive, strong corporate identity and a digital presence that would showcase the company’s quality, reliability, and modern approach led to the creation of a complete brand identity and a new website, designed with a focus on UX, optimal SEO performance, and professionalism.
🗿The Challenge
The new corporate identity and website for Petrodomiki needed to address multiple goals:
- A strong corporate identity that reflects the company’s expertise and professionalism.
- A modern logo design that conveys stability and quality with a minimal aesthetic tailored to the natural stone industry.
- A premium and functional website that effectively presents the company’s products and services.
- A mobile-first design, ensuring a seamless experience across all devices.
- SEO-optimized content to increase organic traffic and strengthen the company’s search engine visibility.
🗿The Approach
We followed a comprehensive strategy that combined corporate identity, UX design, and digital marketing, ensuring Petrodomiki gained a strong and recognizable online presence.
- Corporate Identity Design & Logo Creation
We designed a modern and professional logo that exudes stability, quality, and timelessness. The chosen color palette and typography reflect the natural beauty of stone and reinforce the company’s reliability. - Complete website revamp with premium UX & UI design
The new website was built with a minimal and elegant design, ensuring a clean structure and intuitive navigation so that visitors can easily find the information they need. - Enhanced product & service presentation
We developed clear product categories with high-quality visuals, allowing visitors to fully appreciate the texture, color, and quality of the natural stones. - SEO strategy for high organic ranking
We optimized the website’s structure and content using targeted keywords, technical SEO improvements (metadata, schema markup, loading speed), and strategic content placement, enhancing Petrodomiki’s search engine visibility. - Mobile-first responsive design
The website was designed with a fully responsive framework, ensuring a seamless browsing experience on mobile devices and increasing user engagement. - Dynamic visual presentation of facilities
We showcased the company’s state-of-the-art industrial production and exhibition spaces through high-resolution images and interactive sections, reinforcing trust and credibility.
🗿The Results
- +85% increase in organic traffic within the first six months, thanks to SEO strategy implementation.
- 40% reduction in bounce rate, as visitors found relevant information more easily.
- Higher search rankings for keywords such as natural stones Greece and stone imports.
- 70% of visitors accessed the site from mobile devices, leading to increased engagement.
- More quote requests, as the clear product presentation and optimized UX improved lead conversion rates.
The Conclusion
Petrodomiki now boasts a strong corporate profile and a modern, dynamic website that not only showcases its products and services but also creates new business opportunities.
With a well-defined corporate identity, premium UX/UI design, and targeted digital marketing, the company has strengthened its position in the industry and gained a competitive advantage in the natural stone market.
