The company GRAVANIS, based in Ioannina and present since 2008 in the fields of LPG, energy, and construction, chose our team for the website development and the complete redesign of its digital presence. The project included rebranding, holistic content redesign, and technical optimization aiming at creating a modern, professional, and user-friendly experience.
🍃 The Challenge
The old website no longer met the company’s needs, as:
- It did not reflect the size, expertise, and reliability of the brand.
- It lacked SEO, resulting in limited organic traffic.
- The content was fragmented and did not clearly highlight the services and competitive advantages of GRAVANIS.
🍃 The Approach
To address the above challenges, we implemented a three-stage strategy:
- Rebranding & Content
- We created a unified corporate identity that expresses the professionalism and reliability of GRAVANIS.
- We renewed the content to clearly present B2B & B2C services, advantages, and the company’s vision.
- Web Design & Redesign
- We designed a modern and functional UI/UX, with a clean structure and easy navigation.
- We applied responsive design so that the website works flawlessly on mobiles, tablets, and desktops.
- SEO & Performance Optimization
- We integrated SEO best practices for better ranking in search engines.
- We used optimized images, structured data, and improved page loading speed.
🍃 The Results
The new website of GRAVANIS (ngravanis.gr) achieved:
- Professional online image that reflects the quality and expertise of the company.
- Increase in organic traffic through a targeted SEO strategy.
- Improved user experience (UX) with easy navigation and immediate access to information.
- Modern and responsive design, ensuring high performance on all devices.
- Clear communication of B2B & B2C proposals, with distinct targeting of individuals and professionals.
Conclusion
With the comprehensive strategy of web design, redesign and rebranding, GRAVANIS acquired a dynamic digital identity that enhances its credibility and improves communication with its audience. The new website is now a powerful tool for visibility and growth, ready to support the company in its next steps.
