The traditional guesthouse Anthrakitis in Eastern Zagori was reintroduced to the public in 2021, following a complete renovation that aimed to preserve its authenticity while incorporating modern comforts. Medusa Marketing undertook the website development and the online identity creation for the property, with the goal of attracting an audience seeking experiences, tranquility, and connection with nature.
The goal was clear: to create a comprehensive example of Hotel Website Design that is not only beautiful but also functional, accessible, and above all, commercially effective.
The Challenge
How do you “translate” a traditional stone mansion into a digital experience that convinces, conveys emotion, and drives bookings?
The challenges included:
- Zero digital presence of the property
- No knowledge of CMS or Digital Marketing by the owner
- Requirement for easy navigation and a mobile-friendly experience
- Lack of photography and structured content
This required an end-to-end web design approach, covering everything from UX/UI to SEO, content, and technical support.
The Approach
Our strategy was built on three key pillars: Design, Content, and Performance.
1. Human-Centered Design
The website was designed based on UX/UI Design principles:
- Atmospheric aesthetics, based on natural colors and traditional elements
- Responsive design, fully optimized for mobile and tablets
- Clear navigation with CTA buttons (Contact / Availability)
2. Rich, Emotional Content
We wrote the content with a human-centered approach, using storytelling techniques:
- Use of simple language, friendly for non-technical audiences
- Highlighting the experience and nature, not just the rooms
- SEO integration of keywords: Web Design, Website Design, Hotel Website, Responsive Design
3. Search Engine Optimization (SEO)
- Built on an SEO-friendly platform
- Fast loading and technical optimization
- Keywords integrated into titles, meta descriptions, alt texts
The Results
The new hotel website delivered immediate, measurable results:
- +83% increase in availability requests within the first quarter
- +127% increase in phone calls via the click-to-call feature
- Average session duration: 3+ minutes, indicating engagement
- First page on Google for keywords such as: “Anthrakitis accommodation Zagori”
Conclusions
The success of the “Anthrakitis” project proves that a small tourism business can:
- Build a competitive digital presence
- Increase bookings without using booking engines and paying commissions
- Connect its brand with the experience it promises
Web Design is not just about aesthetics. It’s the bridge between you and your customer. And when done right, it works quietly but relentlessly for you.
A Message for Business Owners
If you manage a guesthouse, boutique hotel, or vacation rental, your website is not just “something you need to have”. It’s the tool that builds trust, communicates why someone should choose you, and increases your bookings.
Want to see what your own digital transformation could look like? The Medusa Marketing team is here to make it happen.
Contact us today. Because the right Website Design is not a cost. It’s an investment with returns.
