Mastores.com.gr is a leading company in the aluminum construction and frame manufacturing sector in Greece, with over 10 years of experience. The company specializes in the design and installation of aluminum windows, doors, railings, insect screens, pergolas, canopies, and automated garage doors.
The mission of Mastores is to provide high-quality solutions that combine aesthetics, durability, and energy efficiency. With a strong emphasis on sustainability and innovation, the company continuously invests in new technologies and materials to ensure the optimal functionality and longevity of its products. Additionally, Mastores places great importance on exceptional customer service, offering tailor-made solutions that meet the unique needs of every project.
🔹The Challenge
The challenge was to develop a modern, professional, and high-performing digital presence that would showcase the company’s expertise and strengthen its connection with its target audience. The key objectives included:
- Creating a responsive, UX/UI-optimized website that is user-friendly and engaging.
- Enhancing the presentation of products and services through a clean and compelling corporate identity.
- Implementing a strategic content development and SEO approach to boost organic traffic.
- Strengthening the company’s social media presence with targeted content to increase brand engagement.
🔹The Approach
We followed a holistic digital-first strategy to highlight Mastores’ uniqueness and industry expertise:
- UX/UI Redesign: We developed a responsive and minimal design, ensuring seamless navigation across desktop and mobile devices. The UX strategy focused on optimizing conversion paths, making it easier for users to access information and contact the company.
- SEO & Content Strategy: We implemented a targeted SEO strategy that included:
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- Keyword research tailored to the aluminum construction industry.
- Optimized on-page SEO (meta descriptions, headings, internal linking).
- Blog content to boost organic rankings and provide valuable insights for users.
- Corporate ID & Visuals: We crafted a modern, professional brand identity that clearly communicates Mastores’ values and expertise.
- Social Media & Digital Engagement: We developed and managed social media accounts with a strategic content plan, increasing engagement with the audience and strengthening the company’s digital presence.
🔹The Results
The transformation of Mastores.com.gr had an immediate and measurable impact:
- +180% increase in organic traffic within six months.
- +65% increase in average session duration, thanks to improved UX.
- +120% increase in leads & quote requests through the website.
- Doubling of social media engagement, boosting brand visibility.
Conclusion
The collaboration with Mastores.com.gr showcased the power of a comprehensive digital-first strategy. The new website, SEO optimization, and content strategy positioned the company as a leader in the digital space of the aluminum construction industry.
This transformation proves that the combination of UX design, SEO, and content strategy can deliver measurable results and sustainable growth for any business aiming to stand out online.
