🔻 The Challenge: Brand Awareness Strategy and Online Presence Management
Our collaboration with Michalis Tsiolis – Hearing Aids was filled with challenges and creativity. The company, known for its hearing care solutions and the innovative Mobile Hearing Aid Unit in Ioannina, Igoumenitsa, Arta, and Preveza, required a strong online presence and comprehensive visibility management. The goal was clear: increase brand awareness, improve online presence, leverage social media, and reach new markets.
🔻 The Approach: Website Design, Social Media Management, and Digital Marketing
To achieve our goal, we organized a brand communication strategy that included customer mapping and market research, as well as online and offline promotion actions. We created a new website for akoi.gr and the online store eshop.akoi.gr with a focus on responsive design and a mobile-first experience. UX design played a central role in the project, ensuring that users could easily find the information they need about hearing products and services.
At the same time, we took over social media management with a strategy for TikTok, Instagram, and Facebook, showcasing content that combined information with engagement. We produced new promotional videos with out-of-the-box approaches, breaking down the stigmas surrounding hearing difficulty and enhancing messages of trust and quality.
In digital marketing, we implemented targeted Google Ads campaigns for local searches in Ioannina, Igoumenitsa, Arta, and Preveza, reaching customers looking for hearing solutions. The Corporate ID Design highlighted the company’s values, boosting brand recognition.
🔻 The Results: Growth in Brand Awareness and Increased Trust
The results were impressive. Organic traffic to akoi.gr increased by over 65%, with the average session duration improving by 160%. The Google Ads campaigns attracted a new clientele, while TikTok views exceeded 500,000 within three months without paid promotion.
The Mobile Maintenance Unit became well-known in areas with limited access to hearing services, strengthening customer trust. The project akoi.gr demonstrates how essential the right strategy in web design and digital marketing is for small and medium-sized businesses aiming for growth and a strong presence.
