🎯 Mundus Logo Design Project
Mundus was a project we loved because it brought the sunsets of the Aegean into our office. Based in Kalymnos, Mundus, a Lounge Roof Garden with modern design and a unique philosophy, entrusted us with the creation of its corporate image.
📌 The Challenge:
The main challenge was to create a modern, contemporary logo for a place of entertainment and relaxation in the Aegean.
📌 The Approach:
To achieve an appropriate design for Mundus, the following steps were taken: Study of the target audience, understanding their preferences, lifestyle, and expectations from the experience of a lounge bar in Kalymnos. Analysis of the competitive landscape, brainstorming, and understanding the concepts that reflect the personality, values, and unique selling points of the lounge bar. Research on symbols, images, and typography related to the Aegean Sea, Greek culture, and the lounge bar experience. Creation of mood boards and visual collages to convey the desired atmosphere and visual style.
🎯 The Results:
The launch of the new logo had many positive results with clear positive feedback from the target audience. Over 94% found the image highly attractive and modern, and felt it met their expectations for a Lounge Bar in this area.
