The Center for Social Welfare of Epirus Region (CSWER) plays a crucial role in providing care and support to vulnerable social groups, including children, people with disabilities, and the elderly. To enhance its digital presence and improve communication with the public, redesigning the Center’s website was essential. The new website needed to reflect the Center’s values and mission while facilitating interaction with the various communities it serves.
🔻The Challenge
Creating a modern and functional website for CSWER posed several challenges. The main challenge was designing a site that effectively showcases the Center’s work and connects with the public in a direct, human-centered manner. Since the Center operates in sensitive areas such as child care and disability support, the website needed to inspire trust and ensure easy access to services for interested parties.
Additionally, the website had to be fully mobile-friendly and tailored to the needs of today’s users. A responsive design approach was crucial, given that mobile internet access is now the norm. It was vital to ensure that users would have the same excellent browsing experience, regardless of their device. Lastly, the goal was to increase the website’s visibility on search engines through SEO optimization, enabling CSWER to attract broader interest and inform the public about its activities and services.
🔻The Approach
Our approach focused on creating a simple and functional structure for the site, organizing information in a way that was immediately accessible. Key sections, such as those related to child protection, disability care, and elderly support, were designed to enhance user understanding and navigation, offering useful and categorized information.
To improve accessibility, we incorporated all contact information and sections for volunteering and donations, giving visitors the opportunity to support the Center’s mission. Online advertising was utilized to promote the website across various channels and platforms, increasing awareness of CSWER’s work. A wide use of images and clear, straightforward language combined professional aesthetics with the human aspect of the Center’s care, creating a strong connection with its audience.
On the design level, we approached the project with a focus on responsive design and user experience (UX), ensuring the website would be easy to use and enjoyable for every visitor. The visual style remained clean and professional, avoiding overly complex design choices to maintain ease of navigation. At the same time, pages were SEO-optimized for key terms associated with the Center’s services, increasing organic traffic.
We also implemented the following actions:
- Logo Design: Created a new logo reflecting the Center’s mission, highlighting its commitment to social welfare.
- Corporate ID Design: Redesigned the Center’s corporate identity to ensure consistency in brand presentation across all touchpoints.
- Web Design: Developed a functional and appealing website centered on accessibility and easy navigation.
🔻The Results
The new CSWER website boosted the organization’s visibility and contributed to a more transparent and easily accessible image. Visitors can now navigate effortlessly and find information about services, activities, and support opportunities such as volunteering and donations. This approach not only improved user experience but also increased interactions with the website, leading to greater audience engagement.
The responsive design ensured that CSWER’s website is accessible from any device, making information available to all age groups and technological needs. Additionally, SEO optimization drove higher traffic, increasing public awareness of CSWER. Integrating these strategies significantly contributed to maintaining a professional and supportive profile for the Center.
For more insights on how brand design and the right web design approach can enhance digital presence and audience trust, explore our services at Medusa Marketing.
