Most people search on Google. The smart ones show up on Google Maps.
When someone is looking for a business or service near them, the first thing they do is open Maps. In this article, we will explore what Google’s local ads are and how a business can leverage them to attract customers through Google Maps. A correct appearance on the map can translate into more phone calls, store visits, and new customers.
86% of users who search for a business visit it within the next 24 hours.
Local Ads appear at exactly the right time, to the right person, and in the right place. And for you, that means new customers, phone calls, visits, and appointments—without having to blindly chase after people. Instead of hoping they find you, you appear to them first.
You are seen by those who need you, the moment they are searching.
Local ads are a way for your business to appear on Google Maps when someone searches for something relevant in their area. For example, if someone searches “coffee shop near me,” “plumber in Pagrati,” or “hair salon in Chalandri,” Google Maps will show them results based on their geographical location. If you have a local ad, you can appear above all your competitors, with a special “Sponsored” label and options like “Call,” “Directions,” or “Visit.”
Examples of Local Ads:
At Medusa, we always put our clients on the map.
Not metaphorically—literally. We make sure that every business we work with appears where it matters: right in front of its customers’ eyes. With the right image, a flawless profile, the right reviews, and of course, ahead of the competition.
Because when it comes to local marketing, the one who is seen first, wins.
Data Sources:
Google Maps: Google Maps from our own personal searches.
Think with Google: Research on consumer behavior in local searches via mobile.
First Page Sage: Report with CTR percentages for Local Services Ads by ad position.
